Why LEGO rules
It’s no secret that LEGO was a big inspiration for the founding of Bug Labs. And this link to artist Nathan Sawaya’s portfolio of sculpture just helps to reaffirm that feeling.
Why is it that LEGO has inspired so many people to do such amazing, creative things? Why is it that of all the toys my son has, he returns, again and again to the LEGO bin? I think first and foremost, playing with LEGO is FUN. It’s just a pleasure to play with. Second, the system just works. Everytime. Its physical interface is obvious and easy to understand. And while the interface is limited in its flexibility, the constraints actually help you focus. Sort of like haiku =)
If we can come even close to emulating the creative energies that LEGO inspires we will be doing great. It’s always good to have a lofty goal.
