The Importance of MWC for us
The 2010 Mobile World Congress ended today. It was the first time I attended and I leave feeling gratified for a couple reasons. The first is best illustrated by the photo at left. As you can see it’s an Accenture booth within the GSMA’s (organizer of the MWC event) Embedded Mobile Zone section of the conference. What’s not obvious from the picture is that every demo in that booth is tied to a BUG. BUGs as edge devices determining air quality, BUGs as real-time vehicle tracking devices, BUGs as mobile medical information servers, BUGs as gateways to back-end cloud computing systems (Accenture’s Mobility Operated Services) and BUGs as hardware-crypto security devices. All the demos were not only using BUGs but were great use cases for BUGs.
The second reason I felt gratified is exemplified by the next picture, again from the Accenture booth. If you look closely you’ll see the Pitney Bowes name on the screen. This is another Fortune 500 company successfully using 
BUGs to innovate in new ways and talking about it publicly. In this case, we’ve helped them build a BUGmodule that incorporates a new hardware-based, cryptographic engine that creates an incredibly secure foundation for applications that require it – financial, pharmaceutical, and medical are good examples. The response they received was awesome. And they’re happy to tell anyone that asks, their BUGs made all the difference in getting the project done and applications written quickly and cost effectively.
I met a bunch of great people here. I made a lot of great business contacts and collected many business cards. But at the end of it all, what I’m most proud of is that we were able to show visitors how we help our customers innovate faster and more economically in hardware. I’m looking forward to an even more impressive show next year. Thanks to Accenture, Pitney Bowes and the Bug Labs crew for making this event so memorable.
