The Future of Cable Innovation?
Working with huge companies like Comcast has many advantages for a small firm like Bug Labs. But one of the downsides is they typically like to keep innovative new ideas and initiatives close to the vest. Their dead serious interest in IP and the institutional protections they place on it permeates everything they do. It’s not a problem normally – unless you like the idea of openness (as we do) and prefer involving the community in the innovation process.
For us, our most influential and meaningful marketing results come from positive customer references. Getting the word out on a successful project is HUGE for us. So I am very excited to finally get the chance to unveil the great work we’ve done with Comcast over the past year. Check out this link to read all about it on Comcast’s web site.
In a nutshell, Comcast used the BUG system to build and launch a modular, product development platform for 3rd party developers called CHIP – Comcast Hardware Innovation Platform. It’s a unique new way for developers to design, develop and deploy applications that take advantage of some of the unique qualities offered by the Comcast platform. Forget everything you think you know about Comcast and how they perceive the developer community. Based on the success of CHIP this summer it looks like there will be plenty of incentives – both from Comcast and from the strength of the platform itself – to get developers excited. In my opinion, every network carrier in the world, wired or wireless, will need to do something similar. Capturing the hearts and minds of the best developers who can then bring additional value to the platform via applications will take on existential importance in the coming years. We are thrilled to be helping Comcast explore the possibilities.