It’s been a long time coming but we’re thrilled to announce the arrival of the BUGvonHippel module. Named after MIT professor Eric von Hippel (because he thought of it!) and author of “Democratizing Innovation”, one of our favorite books, the module allows you to connect just about anything electronic to the BUG. In essence, it’s a way to create your own module. It was Eric’s belief that you can’t really call yourself an open platform for innovation unless you truly let people innovate on their own. We hope this module helps us continue to fulfill that promise.

Check out the video above with Alicia Gibb, Bug’s head Gadget Wrangler, and Eric talking in his office at MIT.

The BUGvonHippel module is available right now in the Bug Labs store for $79. If you’ve been waiting for a good way to hook up your car, microwave oven, personal area radar or left-handed wingnut to your BUG now’s your chance! And if you do, please visit us at our community site and let us know!