I sincerely love Apple. I own a ton of their gear for all the reasons everyone else does. So it’s ironic that I feel a little tweaked by all the hoopla surrounding the next iPhone unveiling. But here’s why I do.

I feel powerless. I feel like a subject awaiting what the good (?) King will bestow upon us this time. The result could be pleasing, boring, useful, useless. It doesn’t matter really because it has nothing to do with me. I am a minion. Now, if I don’t like it I can simply ignore it, which is a type of power I admit. But that’s the rub. On the one hand I am a tech acolyte. I deeply believe that technology can and will help us all live better, longer and richer lives. So I listen and watch, like the rest of you, hoping that the powers that be give/bequeath upon us something that justifies that belief. Most of the time I’m let down. Feeling powerless.

Which is why we started Bug Labs. We don’t intend to compete with the big kingdoms of CE on their terms. We want to arm the subjects!