BUG + IDEO Pt I Complete
We concluded our design project with IDEO on Monday and the results speak for themselves. But don’t take my word for it, go see for yourself. The entire process was done in the open, which was a first for us (and I think for them as well). We all learned a lot and for those of you who participated, thanks a ton. Iain, Chris, Jerry, Dave, Travis, Nicholas – nice work and job well done. Since we all learned so much from this project we intend to keep the discussion alive and moving ahead and look forward to everyone’s thoughts.
While the final results of this project phase are mostly conceptual, by incorporating the community’s feedback and developing a better sense for what’s “possible,” we gain a stronger understanding of our customers’/partners’ needs and requirements. And by conceptual I don’t mean to imply it was just an exercise. We will actively pursue what it will take to productize the best of these concepts. So stay tuned for more on this thread and thanks again for your support and participation.














